Are Jillian's GoDaddy Super Bowl Commercials Sexist?

Today, Deborah Dunham weighed in on Jillian Michaels new GoDaddy commercial at BlissTree;

...Danica Patrick and Michaels who are shown painting the naked body of a model while talking about the supposed benefits of a dot-CO domain–benefits that seemingly exploit and sexualize a woman’s body.

Michaels defends the racy ad by telling USA Today:


"Go Daddy is definitely known for its sexy commercials. But for me I really like it because it allows women to be strong and powerful, but still feminine and sexy. Everything we’re doing we’re doing because we want to be doing it. There’s nothing that exploiting us. It’s a fun spot. It’s a sexy spot. But we’re fully clothed the entire time."

Deborah adds,

Bob Parsons, GoDaddy’s controversial founder, defends the spot by saying their goal is to attract the attention of many viewers who are “well on their way to being at the legal limit of intoxication” with a “very well-endowed female”. Ugh. Is there no other way to sell a domain name company? Apparently not, according to Parsons who says they have gone from a $100 million company to a $1.1 billion company since adopting the sexy ad tack.

"We set the standard of indecency. My ads never suggest the act of sex. Any sex in the ads is manufactured in the minds of the viewers."

Deborah poses the following questions;

Take a look and tell us what you think. Does this ad belong on the Super Bowl? And does Michaels help exploit and sexualize women here?

Clearly she believes the ads do exploit and sexualize.  Do you?